SEO training agenda
Here is the standard agenda, followed by a more in-depth explanation:
► Setting SEO objectives
► How does Google search work?
► Finding and selecting the right keywords
► Feedback and recommendations on your website
► What are the key things that Google looks for?
► Understanding On-page SEO and what it means
► What are the right ways of getting backlinks?
► Tips and strategies for increasing your SEO rankings
► SEO metrics and action plan
Setting SEO objectives
All marketing initiatives should start with clear objectives. We will discuss your objectives and write them down.
How does Google search work?
The Google algorithm contains some 200 elements. What are the important elements that you should focus on? Nigel will discuss these, during the workshop.
Finding and selecting the right keywords
Should you go for popular keyword phrases or more obscure ones? How many phrases should you be targeting? What about keyword phrase variants?
What resources should you use to find the right keyword phrases? Which ones are trusted by SEO professionals? Which resources are easy to use?
Feedback and recommendations on your website
We will look at your website together and Nigel will provide practical feedback and guidance.
What are the key things that Google looks for?
Whilst we are looking at your website, Nigel will discuss the key things that Google looks for.
Understanding On-page SEO
Simple changes that can be made to your web pages in order to improve your SEO results.
Getting more backlinks
Backlinks, also known as in-bound links, are still important. How can you get more of them?
SEO tips and strategies
Throughout the training, Nigel will include numerous SEO tips and strategies that can make a long term difference to your rankings and results.
SEO metrics and action plan
We will discuss the SEO metrics that really matter. You will leave the session with an SEO action plan.
To find out more about SEO training, or to request a quote, email: firstname.lastname@example.org
Or call: 01628 773128
Please let Nigel know your website address and the number of attendees.